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Galaxy Surfboard

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To eliminate the distance between Gabriel Medina and his coach during practice, Samsung created the Galaxy Surfboard. Made by shaper Johnny Cabianca, the person responsible for developing the boards of world champion Gabriel Medina, the Galaxy Surfboard has a Samsung smartphone as its technological heart, allowing Gabriel Medina to receive instructions in real time from his coach while practicing in the open sea, helping to maximize his performance. And to motivate him even more, the board can also receive messages of encouragement from fans by using a predefined hashtag via twitter. The messages received are displayed on a high-frequency LED screen built into the board, allowing Medina to receive feedback from his coach in real time during practice. Thus helping to increase his performance and motivation without having to return to shore.
Post Production / VFX

Post Production Company: Mosh Post Production

Production Coordinator: Virgini Fares (Saigon)

Production Company

Producer: Paulo Augusto Miranda Rosa, Rafa Carvalho, Fabio Abreu

Director: Rafa Carvalho

DOP: Will Etchebehere

Drone Operator: Will Etchebehere

Executive Producer: Marcelo Altschuler

Photographer : Lucas Pupo (Water Images)

Production Company: Saigon

Production Runner: Fernanda Gomes, Karina Bueno

Digital Agency

Digital Agency: Media Monks

Music

Music Agency: Antfood

Producer: Pedro Botsaris, Lou Schmidt, Wilson Brown

Senior Account Director: Lou Schmidt, Sean McGovern

Creative Agency

Account Executive: Fabio Brito, Renato Broggin, Sandra Sales

Agency Production: Celso Groba, Maria Fernanda Moura, Dudi Ciampolini Bourroul

Art Director: Breno Balbino

Chief Creative Officer: Marcelo Reis

Copywriter: José Arnaldo Suaid

Creative Agency: Leo Burnett Tailor Made

Digital Business Director : Denis Gustavo, Pedro Rais, Andrea Faccio

Planners: Tiago Lara, Gustavo Zilles

Client

Brand: Samsung

Genres: People

Categories: Consumer Electronics

Leo Burnett Tailor Made, 4 years ago