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The Rockstar Next Door

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The more dedicated the guitar player, the more they piss off their neighbors. With that in mind, we went to the Condominiums Association of São Paulo (AABIC), which supervises over 8 million tenants and receives thousands of complaints every day, guitar players being the subject of many of them. Using the AABIC complaint database, we tracked down the names and addresses of the guitar players with the highest number of complaints. But instead of fining them or preventing them from playing, we encouraged them to keep on rocking by soundproofing their rooms, giving them a better guitar and providing them with the Guitar Player method.
Client

Brand: Guitar Player

Production Company

Executive Producer: Daniela Andrade

Production Runner: Tau Ribeiro

Producer: Lorena Medrado

Director: Francisco Porto

Production Company: Edit 2

DOP: Tico Utyama

Music

Voice-over: Renato Godá

Music Production: Apollo music

Music Agency: A9 Audio

Creative Agency

Art Director: Breno Balbino

Agency Production: Celso Groba, Maria Fernanda Moura, Camila Aquino, Jackeline Neuwirt

Account Executive: Elton Longhi, Guilherme Grigol, Anelise Reis, Mariana Bedeschi

Producers: Alexandre Barreto, Jack La Noyée (Editors)

Designer: Christian Balzano (Motion Design)

Creative Agency: Leo Burnett Tailor Made

Chief Creative Officer: Marcelo Reis

Copywriter: José Arnaldo Suaid

Genres: People

Categories: Media and Entertainment, Magazines

Leo Burnett Tailor Made, 4 years ago