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Solidarity Queue

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To increase the Good Blood Club stocks, by approaching new donors. Many people say they don't donate blood because don't have time. The strategy is to take advantage of the time lost in big lines, so they can contribute. Why not use the time being lost in lines to donate blood? Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.

Brand: Clube Sangue Bom - Good Blood Club

Production Company

Production Runner: Tau Ribeiro

Executive Producer: Daniela Andrade

Producer: Luanda Ide

Director: Francisco Porto

Production Company: Edit 2

DOP: Lucas Bugo


Music Agency: Sax So Funny

Music Production: Zezinho Mutarelli

Voice-over: Jason Bermingham

Creative Agency

Designer: Christian Balzano (Motion Design)

PR: Aline Cerri

Graphic Production: Ricardo Sotelo

Account Executive: Elton Longhi, Guilherme Grigol, Anelise Reis, Mariana Bedeschi

Copywriter: Rodrigo Mendonça

Chief Creative Officer: Marcelo Reis

Art Director: Felipe Massis

Agency Production: Celso Groba, Maria Fernanda Moura, Rita Costa, Dudi Ciampolini Bourroul

Media Planners: Ana Baraldi, Eder Cortello, João Gomes

Genres: People

Categories: Charity, Corporate, Social and PSAs

Leo Burnett Tailor Made, 4 years ago