Rear View Film FestivalWe created the Rear View Film Festival to highlight the Fiat Freemont’s rear view camera. It was the first time that a Fiat car offered this feature, which other brands had already launched a few years ago. In order to not repeat the same formula as the competition - TV commercials and magazine ads – we created a film festival using the car’s rear view camera. We played the short films at a festival for journalists specialized in cars, opinion makers and the mainstream media. In addition, we had the shorts played in movie theaters as though they were trailers, and we also made the movies available on the Internet. In this way we set ourselves apart from the competition, creating content for the brand in a way that was unique, unusual and, better yet, fun.
Planners: Marcello Magalhães, Tiago Lara, Rafael Camilo.
Media Planners: Fernando Sales, Daniela Franco, Leonardo Gomes, Paulo Pereira, Fernando Bombonatti, Nathalia Silva, Danilo Lopes.
Account Executive: Pablo Arteaga, Cintia Mourão, Daniela Ferreira, Eduardo Crepaldi.
Agency Production: Celso Groba, Camila Aquino
Copywriter: Vinicius Stanzione, Pedro Fernandes, Gabriel Stanzione
Art Director: Alessandro Bernardo, Rodrigo Jatene, Raphael Taira, Guto Chicanelli
Creative Agency: Leo Burnett Tailor Made
Chief Creative Officer: Marcelo Reis
Genres: People, Storytelling
Categories: Aircraft, AutomotiveLeo Burnett Tailor Made, 4 years ago