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Heineken - THE TUTORIAL

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Formula 1 is drama. It’s action and intensity. It’s a superior driver in a high tuned, custom designed, single seat, open cockpit racing car, backed by thousands of enthusiasts. But Formula is much more than just the race, it’s also a sport for the uninitiated. The Tutorial tells the story of a meeting between one of Formula 1 most famous drivers – David Coulthard - and a newbie, intercut with an intense action journey. David Coulthard tutorial brings the newbie on a journey explaining that Formula 1 is not just about constant challenges by the drivers but also warm blooded fun for the non drivers. David Coulthard tutorial is followed by a succession of scenes, from adrenalinic pit stops to glamorous yacht parties. In the film this is expressed metaphorically, not literally. Towards the end we discover that the newbie’s journey was a dream. David Coulthard and the newbie never really left the VIP bar where they met, he was just entranced and transported by David Coulthard’s incredible description of the Formula 1 world. We end on David Coulthard outsmarting the Heineken Guy by talking his 2 Heinekens – the last two of the entire party – and we understand that this was his intention in the first place.
Publicis Italy, 4 years ago