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Wendy's

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TITLE: We Need to Taco DESCRIPTION: Wendy’s is bringing back the Taco Salad from the ‘90s! To introduce millennials to the Taco Salad and excite adults who loved the original, VML created a series of digital vignettes that flash back to the ‘90s – complete with slang, dial up, and frosted tips! CREATIVE: YouTube links: • We Need to Taco – Talk to the Hand: https://www.youtube.com/watch?v=iOxraBRDueg&list=PLwq9_yYiQEznIdAQtt8ZfsoV6BPzMlQT-&index=2 • We Need to Taco – You’ve Got Salad: https://www.youtube.com/watch?v=2cWup0QVc1M&index=1&list=PLwq9_yYiQEznIdAQtt8ZfsoV6BPzMlQT- • We Need to Taco – That Hair Though: https://www.youtube.com/watch?v=fPEYwjCEvjw&list=PLwq9_yYiQEznIdAQtt8ZfsoV6BPzMlQT-&index=3 Download link: https://vml.sharefile.com/d-s812193287b945748 CREDITS: Client: Wendy’s Advertising Agency: VML Production Companies: Station Films, MK Films Editorial: Liquid 9 Wendy’s VP of Advertising: Brandon Rhoten Director, Advertising: Production Matt Dee Director, Advertising: Integration Katie Wollrich Production Manager: Katherine Boucher Production Coordinator: Noni Campbell Manager, Digital Programs: Lindsay Moore VML Global Chief Creative Officer: Debbi Vandeven Executive Creative Director: Chris Corley Group Creative Director: Pat Piper Creative Director: Tony Marin Associate Creative Director: Jess Elwood Senior Creative Director: Alison Radke Copywriter: Francis LaBelle Senior Producer: Michael Kinney Associate Producer: Shae Mermis Group Director: Jason Bass Director, Client Engagement: Kelly Gartenmayer Account Manager: Colin Belmont Campaign Manager: Patty Ganaden Station Films Director: Brendan Gibbons Producer: Geoff Clough MK Films Producer: Bennett Conrad Liquid 9 Editor: Ryan Lewis Editor: Katie Wade Production Coordinator: Kate Zadoo

Categories: Food

VMLY&R, 4 years ago