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Lucy Blakstad shoots Cancer Research UK for Atomic London

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Another Film Company’s Lucy Blakstad directs cancer survivors and their families. In a number of poignant, emotional adverts directed by Lucy Blakstad and produced by Another Film Company for ad agency Atomic London. Real people affected by cancer will talk about their gratitude to those who have left a legacy gift, which funds over a third of Cancer Research UK’s work. Everything in the TV ads is completely unscripted. To capture the footage Blakstad and her crew travelled around the UK visiting people in their own homes and filming them using a small crew and iPads.

Editor: Darren Baldwin

Edit Company: Final Cut


Advertiser: Cancer Research UK

Brand: CRUK Legacy

Media: TV Print Online and Social Media

Production Company

Director: Lucy Blakstad

Producer: Adam Saward

Production Company: Another Film Company

Creative Agency

Brand Planner: Will Humphrey

Art Director: Jamie Marshall

Agency Production: Rob Steiner

Planning Director: Richard Hill

Copywriter: Gary Turner

Senior Account Manager: Jess Feltham

Creative Agency: Atomic London

Genres: Documentary, People

Another Film Company, 5 years ago