Lucy Blakstad shoots Cancer Research UK for Atomic LondonAnother Film Company’s Lucy Blakstad directs cancer survivors and their families.
In a number of poignant, emotional adverts directed by Lucy Blakstad and produced by Another Film Company for ad agency Atomic London. Real people affected by cancer will talk about their gratitude to those who have left a legacy gift, which funds over a third of Cancer Research UK’s work.
Everything in the TV ads is completely unscripted. To capture the footage Blakstad and her crew travelled around the UK visiting people in their own homes and filming them using a small crew and iPads.
Editor: Darren Baldwin
Edit Company: Final Cut
Advertiser: Cancer Research UK
Brand: CRUK Legacy
Media: TV Print Online and Social Media
Director: Lucy Blakstad
Producer: Adam Saward
Production Company: Another Film Company
Brand Planner: Will Humphrey
Art Director: Jamie Marshall
Agency Production: Rob Steiner
Planning Director: Richard Hill
Copywriter: Gary Turner
Senior Account Manager: Jess Feltham
Creative Agency: Atomic London
Genres: Documentary, PeopleAnother Film Company, 4 years ago