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Snakehips 'Cruel' (Feat. Zayn)

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London Alley director Alex Southam, creates a world of city nightscapes for Snakehip's track Cruel featuring ex-One Direction singer Zayn. Inspired by the heavily-neon, urban aesthetic of Blade Runner, the video plays upon a distorted post-production technique, seamlessly tracking forwards through the various fluorescent locations. Alex enlisted VFX juggernauts Coffee & TV and created the 2D/3D animations himself with Lev Bravo. Expertly shot by Rob Witt, the resulting video sure is a colourful, visually engaging and energetic pop promo.
Record Label

Commissioner : Dan Millar & Lisa Foo

Record Label: Sony Music


Editor: Chris Roebuck

Edit Company: Cut & Run

Production Company

Director: Alex Southam

Executive Producer: Jess Bell

Producer: Rachel Rumbold

Production Company: London Alley UK

Directors Rep: OB Management

DOP: Rob Witt

Choreographer: Aaron Sillis

Production Designer: Zach Apo-Tsang

Art Department Assistant: Laurie Walters

Line Producer: Ryan Huffman

Post Production / VFX

Colourist: Dan Moran

Post Production Company: Coffee & TV

2D : Lev Bravo & Alex Southam

Producer: Chris Chard

Production Service

Production Service Company: Anthem Films

Genres: Choreography, Music performance, Visual VFX, People, Fashion & Beauty

Categories: Music video

OB Management, 5 years ago