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BMW, i3 Test DriveEmbed With Credits

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We wanted to change the public perception of electric cars by highlighting the fun of driving the BMW i3 for the first time. So, we produced a series of short online videos featuring real people taking the car out for a spin and captured the pure joy they experienced.

CREDITS

Brand

Agency / Creative

Production

Editorial

Music / Sound

Categories: Automotive, Cars

TBWA\Dublin, 6 years ago