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BMW, i3 Test Drive

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We wanted to change the public perception of electric cars by highlighting the fun of driving the BMW i3 for the first time. So, we produced a series of short online videos featuring real people taking the car out for a spin and captured the pure joy they experienced.

Sound Engineer: Bryan Robson

Production Company

Camera Operator: Flint Collective


Editor: Rupert Morris

Edit Company: MAKE

Creative Agency

Art Director: Paul Arthurs

Copywriter: Al Byrne

Director: Rupert Morris

Producer: Onagh Carolan

Production Assistant: Ana Baena Sanchez


Advertiser: BMW

Categories: Automotive, Cars

TBWA\Dublin, 5 years ago