back

Back to International Edition

Editions

International Edition
USA Edition
UK Edition
Australian Edition
Canadian Edition
Irish Edition
German Edition
French Edition
Singapore Edition
Spanish edition
Polish edition
Indian Edition
Middle East edition
South African Edition

Electric Ireland, NI Launch Happy StoryEmbed With Credits

209

ADD TO COLLECTION

In 2015 Electric Ireland launched in Northern Ireland. We collaborated with Northern Irish natives, director Gary McKendry & producer Max Brady, to make an uplifting launch commercial. We tell the disruptive story of a lost rabbit travelling through Northern Ireland to get back home to a boy. Energy runs through the heart of this commercial. The production involved intense research of the the epic Northern Ireland landscape and the local people which resulted in an intimate story that the audience could identify with and the results of the campaign proved it.

CREDITS

Brand

Agency / Creative

Production

Categories: Electric, Utilities

TBWA\Dublin, 6 years ago