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Electric Ireland Rewards, Samba SardinesEmbed With Credits

144

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To celebrate and promote Electric Ireland's Rewards program, specifically a trip to the Rio Olympics in Brazil, we devised a hidden camera prank in a Dublin shopping centre. Unsuspecting lift passengers were treated to a personal performance from a samba band and dancers to brighten their journey! Immediately followed by the chance to meet a bona fide olympian!

CREDITS

Brand

Agency / Creative

Production

Editorial

Genres: People, Comedy

Categories: Electric, Utilities

TBWA\Dublin, 6 years ago