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Electric Ireland Rewards, Samba Sardines

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To celebrate and promote Electric Ireland's Rewards program, specifically a trip to the Rio Olympics in Brazil, we devised a hidden camera prank in a Dublin shopping centre. Unsuspecting lift passengers were treated to a personal performance from a samba band and dancers to brighten their journey! Immediately followed by the chance to meet a bona fide olympian!
Production Company

Location: Karleen Smyth

Production Company: MAKE

Director: Rupert Morris


Edit Company: MAKE

Editor: Rupert Morris

Creative Agency

Copywriter: Corina Egan

Art Director: Chelsey O'Connor

Production Assistant: Sarah Collins

Producers: Ana Baena Sanchez & Alexandra Cullen


Advertiser: Electric Ireland

Genres: Comedy, People

Categories: Utilities, Electric

TBWA\Dublin, 5 years ago