McDonald's Ireland were making an Irish Burger. We called it The McMór. Made with premium Irish ingredients we needed to showcase them all. But we also wanted to keep a very Irish sense of humour too. After all, it's the best of Ireland in a bun.
We shot the scene in Connemara with Johnny Logan and a small crew on one day, and the burger assembly on a separate day in studio. Lena Beug, from production company Red Rage, directed the commercial.
Categories: Food, ConvenienceTBWA\Dublin, 6 years ago