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McDonald's, McMór

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McDonald's Ireland were making an Irish Burger. We called it The McMór. Made with premium Irish ingredients we needed to showcase them all. But we also wanted to keep a very Irish sense of humour too. After all, it's the best of Ireland in a bun. We shot the scene in Connemara with Johnny Logan and a small crew on one day, and the burger assembly on a separate day in studio. Lena Beug, from production company Red Rage, directed the commercial.

Sound Mix: Mutiny

Creative Agency

Producers: Paul Ellis & Onagh Carolan

Executive Producer: Paul Holmes

Copywriter: Des Creedon

Art Director: Niall Staines

Post Production / VFX

Director: Lena Beug

Post Production Company: Windmill Lane

Production Company

Director: Lena Beug

Production Company: Red Rage


Advertiser: McDonald's

Categories: Food, Convenience

TBWA\Dublin, 5 years ago