Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
mo-sys
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

NATURAL HISTORY MUSEUM: Colour and Vision: Through the eyes of nature

184

ADD TO COLLECTION

We were tasked in developing the marketing campaign to drive visitors to the Natural History Museum latest paid-for exhition, ‘Colour and Vision: Through the eyes of nature’. The exhibition offers a specimen-rich, immersive look at colour and vision in the natural world. It also explores the evolution of colour and vision and how species have adapted to to them. The marketing campaign represents the ‘big bang’ of colour and vision that evolved thousands of years ago. It shows a visual colour explosion made up of a huge array of colourful specimens (many of which are featured in the exhibition) arranged in the shape of an eye to create a striking image and a clear visual representation of the exhibition content. By arranging the specimens in a way that brings a sense of explosion and dynamism, we show the diversity, beauty and drama of the evolution of colour and create a visual with huge amounts of detail that is a pleasure to explore.
krow London, 6 years ago