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Piaget: Polo Experience

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To celebrate Piaget’s new Polo S watch, the brand invited fans to experience the elegant, sometimes untouchable world of elite sports through nine “game changers”—the first of which opened the doors to what some consider to be the epitome of timeless luxury: the Polo match. We created Piaget’s first-ever 360° VR experience that allowed fans everywhere to experience Polo head-on, making the otherwise elusive sport accessible to everyone.

Production Manager: Hannah Chitty

Digital Production Company

Developers: Alexander Crush, Edgard Zavarezzi, Krzysztof Kokoszka

Technical Lead: Krzysztof Nowak

Producer: Vianney Comot, Harry Starkey-Midha

System: Kamil Cholewinski

Post Production / VFX

Creative Director: Anrick Bregman

Creative Agency

Executive Producer: Richard Rowe

UX Designer: Camille Theveniau

Design director: Steven Mengin

Digital Agency

QA: Dominic Berzins, Eve Acton, Tom Watson, Ayesha Evans, Andrew Heraty, Aoife O'Friel

Categories: Accessories, Clothing and Fashion

UNIT9 London, 5 years ago