In short, Neve is the biggest toilet paper brand in Brazil and, through the last decades, it has always been the leader of the category and supported by a great historic of funny (but classy) ads - most of them, starred by Alfredo – a reliable and confident butler character that always saves the day bringing Neve’s paper to the consumer whenever they need it.
In its most recent chapter of innovation, Neve was the first brand to launch fresh wipes in the Brazilian market. For iris, the challenge was how to explain the utility and subtle differences of this new product and hygiene habit since we can’t reeeeeally show how it works… at least not before watershed.
The guys at iris Sao Paulo made a “product demonstration film” with a twist: a storyline in which we showed the intimate hygiene process through a series of metaphors. And, because the film was based on a very visual language (LOL), it also became a universal message, working without sound or language barriers.
Title: Metaphors
Agency: iris São Paulo
Product: Neve
Client: Kimberly-Clark
Creative Director: David Levy
Copywriter: Flávio Particelli
Art Director: Thais Barcellos
Account Team: Davi Cury and Andressa Fukunaga
Planner: Cacau Lima
Media: Jorge Meletti and Natalia Silvestre
B.I: Cezar Gomez
Film Producer: Joy03
Film Director: Fabio Maczka
Audio Producer: Nanuk
Client approval: Henrique Melo, Natalia Gadioli, Guilherme Ayres, Luiz Fernando Zanuto, Fernanda Belfort and Fernanda HermannyCategories: Home Appliances
Iris, 6 years ago
