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Absolut deadmau5

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In its never ending quest to create unforgettable nights for fans everywhere, Absolut wanted to launch an adrenaline-inducing experience that brought music lovers as close to electronic music artist, deadmau5, as possible. They get to release a track with him. This interactive VR storytelling experience allows fans to actually visit deadmau5’s studio as he puts the final touches on his latest creation, “Saved.” We then shift to a CGI world as we navigate deadmau5 on an exhilarating adventure to reach the stage. We help him locate his car and his forever companion, Professor Meowingtons, and travel through the city to reach the club. We encounter bouncers and club goers who try to stop us as we reach our final destination: A nightclub of screaming fans.
Digital Agency

QA: Dominic Berzins, Tom Watson, Andrew Heraty, Qoife O'Friel

Creative Agency

UX Designer: Camille Theveniau

Technology Partner

Agency: Forever Beta

Digital Production Company

Director: Horton de Rakoff

Executive Producer: Richard Rowe

Project Manager: Martin Jowers

Production Company

Illustrator: Miguel Rojo


Designer: Gosia Pawlak

Categories: Other

UNIT9 London, 5 years ago