senckađ
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

UNMAS - Sweeper

UNMAS
30/06/2016
4
Share
Sweeper is an immersive and fully integrated experience, introduced through a social campaign (#NoMoreMines) and culminating in an interactive event at the New Museum in New York City. The event featured the Sweeper application and images from renowned photographer Marco Grob. The application made it possible for New Yorkers to live the fear of walking through a minefield. As visitors moved through the exhibit the application detonated when triggered by an iBeacon, which is remarkably similar to the way landmines detonate. Once tripped, the application delivered a visceral audio experience and an urgent call for donations.
This website uses cookies to enhance the user experience.