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Mini Clubman - Mini - Digital campaign

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For the launch of the new MINI Clubman in October 2015, MINI has entrusted Biborg with the digital campaign to communicate on their new image and to meet the objectives of brand notoriety and engagement. The challenge was to change the perception of MINI to attract a more masculine audience, looking for the first family vehicle.

Categories: Automotive

Biborg, 5 years ago