Just Dance Now - Ubisoft - Interactive Digital Stunt

Available on the App Store and Google Play, the mobile game ‘Just Dance Now’ allows the user to play simultaneously with an unlimited number of friends and benefit from a social and personalised experience. In partnership with The Coca-Cola Company and Ubisoft, Biborg organised a surprising and innovative event on Piccadilly Circus in co-operation with Sedley Place on the 8th of November 2014 to support the promotion of the mobile game. The campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital OOH screen, one of the most iconic squares in Europe, Piccadilly Circus. An « emergency box » in Just Dance Now's brand colours was placed in the center of Piccadilly Circus, to arouse curiosity amongst passers-by. The box contained a smartphone and a call-to-action: " in case of groove emergency: break glass ".