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Just Dance Now - Ubisoft - Interactive Digital Stunt

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Available on the App Store and Google Play, the mobile game ‘Just Dance Now’ allows the user to play simultaneously with an unlimited number of friends and benefit from a social and personalised experience. In partnership with The Coca-Cola Company and Ubisoft, Biborg organised a surprising and innovative event on Piccadilly Circus in co-operation with Sedley Place on the 8th of November 2014 to support the promotion of the mobile game. The campaign allowed pedestrians to play ‘Just Dance Now’ on Coca-Cola’s digital OOH screen, one of the most iconic squares in Europe, Piccadilly Circus. An « emergency box » in Just Dance Now's brand colours was placed in the center of Piccadilly Circus, to arouse curiosity amongst passers-by. The box contained a smartphone and a call-to-action: " in case of groove emergency: break glass ".

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Biborg, 5 years ago