Daredevil Season 2 - Netflix - Interactive Digital OOH

In 2015, Netflix released its new original series Daredevil. Set in the dark New York’s neighborhood Hell’s Kitchen, the acclaimed show relates the story of Matt Murdock: a lawyer by day who fights crimes by night. Inspired by the hero story, Biborg designed a digital campaign based on one single concept, let Matt Murdock reveal its devil inside, and mixing innovative DOOH units and online display advertising.