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Better Call Saul Season 2 - Netflix - Digital Campaign

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In early February, Jimmy McGill, the notorious criminal lawyer from Breaking Bad returns for the second season of Better Call Saul. To make this new launch impossible to miss, Netflix entrusted Biborg to create a very contextualised campaign to bring the show to life. To do so we made the most of programmatic advertising by multiplying ads through every channel and every topic possible.

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Biborg, 5 years ago