Diageo - Malts.com
MALTS.COM
The Brief
To create an online Classic Malt Whisky portal that would excite both connoisseurs and new whisky drinkers alike.
The Solution
We created a fully responsive site that became both a haven for those seeking answers to whisky questions big and small, and a digital companion to experts seeking inspiration.
Sip and savour Malts.com with the Whisky Guide, The Making of timeline and the Find a Whisky for You.
The Results
172% traffic increase with 3x the volume arriving from improved organic search
Bounce rate reduced to
below 20%.
16% of all traffic
clicking to purchase.
MullenLowe is a highly creative, integrated communications network committed to always being a challenger. We have talent filled offices in 57 markets around the world.
And this is what we believe... In a rapidly changing world, innovative brands grow at twice the pace of their competitors and brands that continue to innovate grow 7x faster. For brands to stay interesting, conversational, and relevant, they need to embrace change. Our icon offers the perfect metaphor. The octopus has survived over 300 million years precisely because of its fluidity and ability to adapt. It is the only organism that routinely self-edits its own DNA - a model for how brands should behave today.