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PRIMARK Challenge Build the world's best fashion retail website without a single click to buy. Solution We looked at the digital behaviour of Primark fans mass-sharing #WhatIWoreToday. Instead of pushing content at them we INVOLVED them to create the most relevant experience: A real-time, co-created fashion magazine. Shot, styled, curated by a global community of fashionistas. Get inspiration from the latest shared looks and outfit boards. 24/7. BE the inspiration and share what you wore today, everyday. Get likes. Get followers. Get shared. Results? 50 million users. 11 countries. 10,000 user generated looks. Dwell time doubled. OMG.

Categories: Retail and Restaurants

MullenLowe Group UK, 5 years ago