Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Primark

 81 Add to collection
PRIMARK Challenge Build the world's best fashion retail website without a single click to buy. Solution We looked at the digital behaviour of Primark fans mass-sharing #WhatIWoreToday. Instead of pushing content at them we INVOLVED them to create the most relevant experience: Primark.com A real-time, co-created fashion magazine. Shot, styled, curated by a global community of fashionistas. Get inspiration from the latest shared looks and outfit boards. 24/7. BE the inspiration and share what you wore today, everyday. Get likes. Get followers. Get shared. Results? 50 million users. 11 countries. 10,000 user generated looks. Dwell time doubled. OMG.

Categories: Retail and Restaurants

MullenLowe Group UK, 5 years ago