92% of smartphone owners use their phone as their primary camera. VML and Motorola Mobility wanted to demonstrate that the 21 MP Moto X was the best camera phone on the market. To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then, we created a deeper experience with interconnected films across the Instagram grid.CREDITS
Executive Creative Director
Director of Integrated Production
Genres: Storytelling
Categories: Phones, Consumer Electronics
VMLY&R, 7 years ago