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Moto 21in1

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92% of smartphone owners use their phone as their primary camera. VML and Motorola Mobility wanted to demonstrate that the 21 MP Moto X was the best camera phone on the market. To prove it, we challenged a tableaux vivant photographer to capture 21 choreographed moments in one shot. Then, we created a deeper experience with interconnected films across the Instagram grid.
Creative Agency

Chief Creative Officer: Debbi Vandeven

Executive Creative Director: Mike Wente

Group Creative Director: Josh McGuire

Copywriter: Derek Shevel, Eric Terchila

Art Director: Todd Houlette

Senior Designer: Eddie Velez

Designer: Edi Loyola

Director of Technology: Craig Elimeliah

Head of Integrated Production: Steve Stone

Experience Design Director: Kolby Slocum

Account Supervisor: Ashley Pryor

Content Director: Madeline Nies

Senior Planner: Tarini Shrikhande

Director of Social Strategy: Mikey Cramer

Senior Content Manager: Kate Wadkins

Photographer: Ryan Shude

Executive Director: Chris Furse

Group Account Directors: Mark Nathanson

Art Buyer: Annie Henley

Media Strategy: Nick Centofante

Media Planner: Jennifer White

Media Planners: Eva Kuczynski

Genres: Storytelling

Categories: Phones, Consumer Electronics

VMLY&R, 5 years ago