Mexico: Melting NeonWinter can be a bummer no matter where you live, but for Germans, the biggest complaint is the lack of sunlight during those frigid months. So to remind Germans of the long sunny days they were missing out on in Mexico, Mexico Tourism created the first “melting” neon sign with the message “Sun Open Till 8 pm. VisitMexico.com."
Chicago agency LAPIZ used creative innovation (and a whole lot of ice) to show the 18,000 international attendees at ITB, the world’s leading travel trade show, that Mexican warmth can melt away the German winter.
Production Designer: Espada y Santa Cruz (Madrid)
Licensing : SoStereo
Song: 7th Sea by Cordelia and the Buffalo
Account Management: Ernesto Adduci, Daniela Barcelo, Pablo Sabouret, Maria Bonet
Creative Agency: LAPIZ
Producers: Aldo Gagliardi, Juale Chavez, Julie Ptasinski
Strategy: Felipe Cabrera, Isabella Villalobos
Categories: Luggage, TravelLeo Burnett Chicago , 5 years ago