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Group745
Group745
Group745
Group745
Group745
Group745

Kinki Kappers

12/04/2016
Advertising Agency
Amsterdam, Netherlands
27
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Credits
'Deal With It' The campaign is a stage for all those authentic people out there as well as a showcase for Kinki’s expertise in hair fashion. The rebellious attitude completely fits the Kinki state of mind. There are no rules, laws or borders. It’s your decision who you choose to be and if haters comment, then here’s your reply: ‘Deal with it’. The film is directed by the young Swedish filmmaker Maceo Frost (25). Maceo gained experience in creating documentaries, short films and music videos around dancers and dance collectives. His talented eye for light and movement is reflected in his work for Kinki. Niek Eijsbouts, creative director of SuperHeroes Amsterdam: “Nowadays a lot of fashion brands tell us to be ourselves, to be independent, so we wanted Kinki to continue to stand out as it’s renowned for being rebellious. With ‘Deal With It’, the hair salon chain has the guts to silence those who still put people in boxes.”
About SuperHeroes Amsterdam

SuperHeroes is the digitally born and raised global ad agency that is saving the world from boring advertising.

We're specialists in attracting attention in today's multi-everything world. Long term campaigns or short term boosts: our eclectic mix of strategy, technology and design and a little creative secret sauce is pushing the growth curve of a great range of iconic brands.


We’re the Post-Advertising ad agency

Going ‘post-advertising’ means we embrace the idea that people use subscription models, thumb swipes and ad blockers to avoid advertising.

In our world, advertising is more than commercials, billboards, banners or social posts; it’s really any touchpoint that generates a moment of attention.

The fight for attention is on! Our approach places a premium on relevance and makes advertising valuable again; making it useful, entertaining and there just when you need it.