senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Interactive Map for GOOD Magazine

30/03/2016
Advertising Agency
Los Angeles, United States
10
Share
Credits
RTO+P's Maker team created a huge interactive map for GOOD Magazine's event at SXSW last week. The touchscreen map celebrated the "GOOD 100," GOOD's annual list of individuals tackling global issues in extraordinary ways. A core team of RTO+P's three makers, two developers and one designer pulled the interactive map together from scratch in just 12 days. The goal was to create a natural, tactile interactive piece where the technology was more invisible. To bring the map to life, RTO+P affixed a layer of conductive paint under the map, which was held to the wall with copper nails. The illustrated map was wired to an Arduino to create a capacitance sensor that monitored the levels of electricity flowing through the circuit. Touching each image on the map triggered a sensor and ran the appropriate animation in the web app which was projected on the wall. During the event, attendees were invited to touch the map to trigger more information on GOOD 100 honorees.
About Red Tettemer O'Connell + Partners
We're a medium-sized dog that thinks like a big dog and runs like a paw-churning puppy. We're a motley blend of different talents jamming together to serve up one bell-ringing punch. We build stuff out of wood, paper and bytes. We have itchy trigger fingers. We believe the idea is the boss. We're addicted to over-delivering. We ride hell bent into the fray. Those who work with us never forget us. And we think the best thing we can do for a client is to make them unforgettable. We should meet.