Butter Music + Sound Crafts a Smorgasbord of Diversity for Bud LightButter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs.
The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees.
About Butter Music + Sound
Butter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments.
Advertiser: Bud Light
Production Company: Caviar LA
Executive Producer: Michael Sagol, Jasper Thomlinson
Producer: BP Cooper
DOP: Jeff Cronenweth
Music Production: Butter Music + Sound
Executive Producer: Ian Jeffreys
Producer: Ryan Faucett
Composer: Joel Dean
Creative Director: Joel Dean
CCO: Andrew Sherman
Creative Agency: W+K New York
Executive Creative Directors: Karl Lieberman, Colleen DeCourcy
Copywriter: Howard Finkelstein
Art Director: Grant Mason
Head of Content Production: Nick Setounski
Producer: Alison Hill, Lisa Delonay
Strategist: Nick Docherty
Business Affairs: Sara Jagielski, Justine Lowe, Carolina Hernandez
Categories: Beers, Alcoholic BeveragesPress Kitchen, 5 years ago