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Butter Music + Sound Crafts a Smorgasbord of Diversity for Bud Light

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Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs. The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees. About Butter Music + Sound Butter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments.
Client

Advertiser: Bud Light

Production Company

Production Company: Caviar LA

Executive Producer: Michael Sagol, Jasper Thomlinson

Producer: BP Cooper

DOP: Jeff Cronenweth

Music

Music Production: Butter Music + Sound

Executive Producer: Ian Jeffreys

Producer: Ryan Faucett

Composer: Joel Dean

Creative Director: Joel Dean

CCO: Andrew Sherman

Creative Agency

Creative Agency: W+K New York

Executive Creative Directors: Karl Lieberman, Colleen DeCourcy

Copywriter: Howard Finkelstein

Art Director: Grant Mason

Head of Content Production: Nick Setounski

Producer: Alison Hill, Lisa Delonay

Strategist: Nick Docherty

Business Affairs: Sara Jagielski, Justine Lowe, Carolina Hernandez

Categories: Beers, Alcoholic Beverages

Press Kitchen, 5 years ago