FINISH - 'WHO CLEANS THE CLEANER' - RBG6RGB6’s new spot for Finish is a technically ambitious bit of VFX trickery. An infinite kitchen created with every element shot separately, roto’ed then comped and then layered into a seemingly endless stream of kitchens. Not forgetting everything had it’s own speed ramp.
Obviously it had to be done this way as there was no way anyone could afford a kitchen this size in London, we asked Roman Abramovich if we could use his but it could only fit in 3 seasons so off to the Czech republic we went with our magic green screen.
Our Lead Stevo was certainly glad when it was ‘finished’ as he was in the final stages of sleep deprivation but as the glutton for punishment he is, he buggered off to Glastonbury. The fool.
Creatives: Sam McCluskey
Post Production / VFX
2D Lead: Stephen Grasso
Post Production Company: Time Based Arts
Producer: Chris Aliano
Smoke: Mike Aveling
Nuke: Matt Shires, Leandro Vasquez, Andre Diaz, Ralph Briscoe
Flame Artists: Luke Todd
Flame: Sheldon Gardner, Dave Birkill
2D Supervisor: James Allen
Colourist: Simone Grattarola
DOP: David Ungaro
Time Based Arts, 5 years ago
Creative Director: Carlos Alija, Laura Sampedro
Producer: Jo Charlesworth
Advertiser: wieden kennedy