Amigo Loans: It's Good to Have an Amigo

Production Agency
London, UK
Agency / Creative
Post Production / VFX
Music / Sound
Having established a great working relationship over the years on other commercials, Loco and Hot Cakes Creative teamed up once again to co-create the latest campaign for Amigo Loans. For the first time in the brand’s history, the Claymation-style character interacts with a real world, live action environment. In each ad, the borrower actor takes a journey and is unwittingly saved from a hazard by the quick actions of their Amigo guardian. Loco provided a full-service Production, VFX and Post Production solution for the creative agency and their client. Our team handled everything from Pre-Production including actor, voice casting and location searches, through to direction and filming. Meanwhile our Post Production team took care of character R&D, 3D animation, VFX, editing and grade, as well as delivery for broadcast, online and print distribution. Amigo’s previous campaigns had featured a plasticine model and stop frame animation in a white studio space. Our creatives worked hand in hand with our cg department to develop a fully rigged 3D version that was true to the character's original charm but also evolved to interact with the real world. You can picture our creatives acting out the Amigo man’s movements by jumping off office furniture and strutting down the street. To help the animators along the way, we also cast a stand-in to wear a morph suit and be filmed alongside our actors as they walked through the street scenes. Once the shoot and CGI were complete, our VFX team were able to seamlessly blend our character into the live action, whilst our sound design team added the spot effects to further bring him to life. For more information about Loco’s full-service production, animation and postproduction. services, click here:
About LEAP

We are LEAP, the UK’s leading independent creative services agency. We work in collaboration with agencies, directly with brand advertisers and partner with the professional marketing community to support their creative implementation and project delivery requirements across all media.

We call it Creativity Delivered.

We’re an integrated team of 120+ creatives and designers, language and culture experts, film and image makers, digital technologists, content producers and production specialists.

We're a business built upon partnership. It's these partnerships with the professional marketing community, brand advertisers, agencies, suppliers and our people that define us.