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H&M Becoming Beckham

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In our first campaign for H&M, Kevin Hart spends a week with David Beckham in an attempt to ‘Become Beckham’ for a role in a fictional Beckham biopic. The campaign includes a 30s TV ad which teases the full-length 7 minute online film, as well as print, in-store and social activity.

Genres: Comedy

Categories: Clothing and Fashion

adam&eveDDB, 7 years ago