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Save The Children NewbornEmbed With Credits

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Our new hard-hitting ad for Save the Children features a real-life birth scene to highlight that for 1m children around the world the #firstday is also their last. It launches in a solus ad break on ITV News at Ten and supports the next phase of the charity’s 'No Child Born to Die' campaign to save 2m babies’ lives a year.

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adam&eveDDB, 7 years ago