Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
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Foster's LucyEmbed With Credits

46

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Foster’s had lost touch with its drinkers and lost share. Our ‘Good Call’ campaign launched in 2010, introducing Brad and Dan, two Aussie blokes, kicking back in their beach-side den while giving advice to callers from the UK who find themselves in some kind of social dilemma. The campaign has proved to be the strongest, most consistent marketing campaign in the category and has seen Foster’s become the #1 standard lager for the first time.

Categories: Alcoholic Beverages

adam&eveDDB, 6 years ago