In a bid to remind people to dig out their forgotten Marmite jars and put them on their kitchen tables again we launched the multi-media ‘Love it. Hate it. Just don't forget it.’ campaign. Featuring Marmite Rescue Teams around the country saving neglected jars of Marmite from people’s cupboards, the TV ad spoofed animal-rescue style documentaries and features a voiceover by newsreader Michael Buerk.