To complement our successful #LidlSurprises brand campaign, we helped propel Lidl to the forefront of conversation with topical reactive ads. We harnessed the power of social media to latch on to a catastrophic error from Sainsbury’s and position Lidl as a brand that truly cares about their customers. We weren’t letting Morrisons get away with it either. When they created a loyalty scheme to try match Lidl’s prices, we responded with a cheeky press ad. We're always on the look out for the next time we can have a little fun, using print and social media to spread the word.