null - Lidl - Shop a Lidl Smarter: Soup

Our #LidlSurprises campaign took on the big four supermarkets, showing the nation the benefits of shopping in Lidl. So we challenged the biggest brand names on the supermarket shelves to show the public how much they could save if they shopped a Lidl smarter, without having to compromise on range or quality. With a multimedia campaign, covering over 21 products, the ads show real people taking part in a series of taste tests with staple products, and documenting their reactions when they find out the products they favour are in fact Lidl own brand, not their big brand favourites.