To get fans behind the athletes on the road to the Rio 2016, we created a unique interactive HTML5 race featuring Paralympic gold medallist Richard Whitehead. Fans support would determine the outcome of the race, and participants had the chance to win trips to the Rio 2016 Games. An interactive first in the tech space, Race to Rio is an addictive and highly shareable piece of content, building up excitement across the country for sports fans.
Genres: Visual VFX, In-camera effects, People
Categories: Cars, AutomotiveTBWA\London, 7 years ago