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BSSP for Sunrun



The question on every kids mind this time of year is “how will Santa land his sleigh?” When your home has Sunrun solar panels on the roof it becomes an even more vital question. Enter Paul Winnowski, Claus Operating Officer at Sunrun who answers Little Timmy’s heartfelt “letter to Sunrun” with an informative video created by Butler, Shine, Stern & Partners that illustrates how Sunrun carefully installs its panels with a “Reindeer Runway.” The video was created by BSSP based on a brief to create a holiday facebook post. In the blink of an eye (well a day and a half), BSSP and Sunrun created, filmed and produced a 60-second film for Sunrun’s social channels and customer communication. Anthony, the “Reindeer Logistics Analyst” at Sunrun explains how maximum Santa Exposure is ensured on the roof, calibrating for different conditions and newer “sleigh models.” While the film is a fun take on the Reindeer on the roof question, it also speaks to Sunrun’s service agreements, custom panel designs for each roof and maintenance programs (reindeer hooves are covered, as are package dings when gifts fall from Santa’s bag). “This is a great example of how we can be ‘lively and quick,’” explained John Butler, Chief Creative Officer at BSSP. “The best work today entertains by being topical and fun. We took a simple request for a facebook post and turned it into an original content play designed to engage and be shared.”

Genres: Storytelling, Comedy

The Marketing Standard, 6 years ago