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Y&R Chicago Launches Holiday Mockumentary for Boursin Cheese

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Y&R Chicago created a fun and unique holiday campaign for &R Chicago created a fun and unique holiday campaign for Bel Brands' Boursin cheese. Those who serve Boursin Cheese at their parties aren’t ordinary hosts. They sweat the details. A lot. And much like the cheese itself, they always manage to leave a lasting impression with their guests. To commend these exceptional entertainers, Y&R Chicago has launched a mockumentary series titled, “Wow through the Holidays.” The series follows a fictional family as various members host Thanksgiving, Christmas, New Year’s Eve (and Easter) in their own, quirky, over-the-top way. In addition to the videos, Boursin is promoting the characters through bios and GIFs on their social media channel. To help inspire the entertainer in all of us, the brand has also launched the “Purveyor of Wow Shop,” a curated collection of party planning tips and tricks on Pinterest.
Creative Agency

Account Supervisor: Lauren Crandall

Creative Adviser: Pam Fraser

Producer: Jonathan Goorvich

Production Manager: Pat McNaney

Senior Art Director: Estee Mathes

Senior Producer: Jonathan Goorvich

Executive Creative Directors: Jeremy Smallwood and Pam Mufson

Associate Creative Director: Samantha Gorelik

Head of Production: Brian Smego

VMLY&R - North America, 5 years ago