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LAPIZ - Mexico Board of Tourism "Good Patricias"

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Patricia Heaton has a message for her fellow Patricias of the world: come on down to Mexico. The star of “The Middle” has teamed up with Mexico, the number one tourism destination in US and Canada, to promote the Vallarta-Nayarit and Manzanillo region after Hurricane Patricia’s landfall in October. To show that there are no hard feelings towards Patricias and that the region is open for business, Mexico is inviting the “good” Patricias of the world to come explore by giving 25 women named Patricia the chance to win an all-inclusive trip for two to the resort town. The cheeky spot features Patricia Heaton as the leader of the “good” Patricias, showing the ladies enjoying all of the luxuries Mexico has to offer, from fine dining to horseback riding on the beach, sightseeing and of course, spa treatments. There’s still time for other Patricias to enter the sweepstakes by visiting or using #WelcomePatricias #Sweepstakes and posting a photo or video showing you’re just as ready for a vacation as Mexico was for the storm. Not a Patricia? Encourage a Patricia you know to enter—after all, winners get to take one guest with them.
Creative Agency

Associate Creative Director: Travis Klausmeier, Flavio Pina

Account Supervisor: Pablo Sabouret, Daniela Barcelo

Agency Production: senio

Business Manager: Katie Rogulich

Copywriter: Ines Bellina

Creative Agency: LAPIZ USA

Executive Producer: Aldo Gagliardi

Music Supervisor: Alec Stern

Producer: Jorge Arana

Senior Account Executive: Maria Bonet

Strategist: Isabella Villalobos

Strategy Director: Felipe Cabrera

Talent Acquisition

Talent Acquisition: Sara Anderson

Production Company

Director: Matthew Pollock

Editorial & Online: Cutters

Executive Producer: Peter Trucco

Producer: Rocky Bice

Production Company: Lo + Behold


Advertiser: Mexico Tourism Board

Leo Burnett Chicago , 5 years ago