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UnitedHealthcare "Delivery"

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UnitedHealthcare launched a comical new spot “Delivery” showing a family touring Philadelphia that encounters a meat market reminiscent of a scene from the original cult classic “Rocky” movie. The dad reenacts the scene, to the iconic “Gonna Fly Now" music on his phone, punching the meat and discovering it’s actually frozen. His injury, an official medical code for “activities involving boxing,” is one of the thousands of ways people enter the complex healthcare system. The spot explains that UnitedHealthcare can make it simpler by letting you know when your claim has been processed.
Digital Production Company

Photography: Masanobu Takayanagi

Post Production / VFX

VFX Supervisor: RADAR Studios

Client

Advertiser: UnitedHealthcare

Production Company

Director: Craig Gillespie

Editorial & Online: Whitehouse Post, Carlos Lowenstein

Production Company: MJZ

Creative Agency

Associate Creative Director: Alan Shen, Chris Walker

Executive Creative Director: Jeanie Caggiano

Executive Producer: Mary Cheney, Matt Blitz

Music Supervisor: Chris Clark

Planning Director: Denise Fedewa

Producer: Alec Stern

Strategist: Andra Mocanu

Strategy Director: Sue Broverman

Leo Burnett Chicago , 5 years ago