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ELIAS Teams Up With BBDO Atlanta and Blue Planet to Deliver a Holiday Lottery Fantasy

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Bicoastal music shop ELIAS teams up with BBDO Atlanta to create the soundtrack for a holiday fantasy for the Georgia Lottery in the new :30 “The Big Night.” In the rhyme-filled spot, our heroine Jane dreams soundly of the diamond tiara, golden chalice and personal fashion services she is able to purchase with her winnings from the Georgia Lottery. But this fantasy is crushed since Jane never bought that winning scratcher, so Georgia Lottery deliverymen Larry and Tom head off into the night, bundles of money in tow.

Arranger: ELIAS

Creative Director: Eric Ronick

Executive Producer: Joey Netter

Producer: Matt Phenix


Edit Company: Hero Post/No6

Editor: Dan Aronin

Creative Agency

Producer: Chrissy Lucas

Associate Creative Director: Jon Mueller


Advertiser: The Georgia Lottery

Digital Production Company

App/Digital Production: Blue Planet

Director: Craig Brownrigg

Genres: Action

Press Kitchen, 5 years ago