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Asics Perfect Pace

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ASICS Perfect Pace is a running application that helps you to train right. To achieve this, the app uses your cell phone's GPS and songs. You choose how much you'd like to run, in what pace and which songs you'd like to hear and the app helps you to keep the right pace when running by changing the beat of the songs you chose. If you run in the right pace, the music plays perfectly. If you run too fast, the beat of the song speeds up, warning you that you should slow your running pace. If you run too slow, the music will play slower. After running you can also share your result on your social networks.
Digital Production Company

App Production: Alsys Informatica

Technical Lead: Andre Natal

Client

Advertiser: ASICS

Marketing Manager: Andrea Longhi

Creative Agency

Account Executive: Gabriel Ramos

Art Director: Piu Afonseca

Copywriter: Pedro Corbett

Creative Agency: Mullen Lowe Brasil

Executive Creative Director: Jose Borghi / Fernando Nobre

MullenLowe Brasil, 5 years ago