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Me and My Bear - Canon Lifecake

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An emotionally engaging visual piece, ‘me and my bear’ brings the Lifecake app to life by telling the story of the relationship between child and toy, the bonds of modern-day family no matter how far apart and Lifecake being used in real-life situations.

Advertiser: Canon/Lifecake

Brand: Lifecake

Post Production / VFX

Colourist: Dan Moran

Grade: Smoke and Mirrors

Producer: Harry Starkey-Midha (Post-Producer)

Creative Agency

Creative Agency: Razorfish

Executive Creative Director: Nick Turner

Producer: Annie Vu

Senior Account Director: Millie Menage

Digital Agency

Production Manager: Erinn Fitzgerald

Digital Production Company

Art Director: Joe Withers

CG Designer: Jakub Wesołowski

Director: MICH

Producer: Rich Moore

Production Company

DOP: Carl Burke

Hair and Make Up: Layla Mehmedagi, Monica Storrs

Production Designer: Sarah Jenneson

Stylist: Grace Snell


Composer: Chris Hayden

Sound Design: Jon Clarke - Factory UK


Editor: Alex Burt

Genres: People

UNIT9 London, 6 years ago