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Nexcafe Arabiana

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In the Middle East, during Ramadan, instant coffee sales fall when families get together to drink the traditional, slow-brewed Arabic coffee. We launched Nescafe Arabiana by leveraging that during the long days spent with family, young Saudis pick up their mobile for entertainment...

Genres: People, Storytelling

Categories: Soft Drinks, Hot Beverages

Wavemaker UK, 5 years ago