LAPIZ - Mexico Board of Tourism "Formula 1 Mexico"Formula 1 racing returns to Mexico after 23 years. To celebrate the event, Mexico Tourism Board and LAPIZ created print ads for the official race programs leading up to Mexico’s Grand Prix on October 30. The left side of each piece is a Formula 1 car while the right side represents a different aspect of Mexico: Sun and Sand, Culture and Adventure, and Vibrant City.
The first Sand and Sun print was published at the Silverstone Grand Prix (UK). The second, representing Culture and Adventure, was published for the Monza GP (Italy). With the third and final one, inspired by Mexico City, they reached the Asian audience by presenting it at Japan’s GP. The 3 prints together showcase the colors of the Mexican flag.
Illustrator: I Love Dust
Brand: Mexico Board of Tourism
Leo Burnett Chicago , 5 years ago
Account Supervisor: Pablo Sabouret
Art Director: Hital Pandya
Creative Agency: LAPIZ
Executive Producer: Aldo Gagliardi
Producer: Bobby Greenberg
Senior Account Executive: Maria Bonet
Senior Copywriter: Eduardo Vea Keating