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Delta Faucet - Faucet Mess Makers
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Life is messy. But is mess really a bad thing, or is it evidence of a life well lived? Maybe it’s time that people not only celebrate mess, but the people that make the mess: the Mess Makers. In a category that usually avoids talking about messes and instead focuses purely on the end benefit of clean, Delta Faucet is taking a unique approach and embracing the human reality of mess. Delta's new “To The Mess Makers" campaign from Leo Burnett Chicago aims to downplay the negative connotation of mess, and encourage people to embrace a life full of messes, with help from Delta. Set to Vance Joy’s “Mess is Mine,” the new spot, “Faucet Mess Makers,” depicts a series of common scenarios that play out in kitchens, from preparing a messy meal to science projects gone awry, and the ease in which those messes are able to be cleaned with Delta’s Touch2O technology. The TV and print campaign launched on October 25, with the digital, social and PR elements to come in early 2016.