Chicago Ideas - Music Vs. Gun Violence: "#PutTheGunsDown"This year, shootings in Chicago have broken records with more than 2,300 incidents to date, exceeding those in New York and Los Angeles combined. Chicago Ideas debuted “Music Vs Gun Violence,” a campaign by Leo Burnett Chicago, at MusicVsGunViolence.com. It’s a social movement that aims to prevent gun violence through music.
Music can often be blamed for glorifying or inciting gun violence, but can it inspire people to put the guns down? With this question, Music Vs Gun Violence was born, featuring “Put the Guns Down,” an interactive music video that includes a string of performances from some of Chicago’s best-known hip-hop and rap artists. To reach the people most affected by Chicago’s gun violence, Chicago Ideas’ advertising partner Leo Burnett enlisted the help of some of the biggest names in Chicago’s hip hop and rap communities such as Common, King Louis an Lil Herb.
People will have the opportunity to join the movement by lending their own anti-gun violence lyrics to the music video. With each new submission, the video and support for the initiative grows. Show your support by adding a verse to the video at MusicVsGunViolence.com, and join the discussion using #PutTheGunsDown.
Post Production / VFX
Colourist: Steve Wood
Finish: Chris Elliot
Producer: Patrick Casey
Director: Andre Mayon
Editorial & Online: CUTTERS STUDIOS, Tim LoDolce, David Rubin
Executive Producer: Anthony "Twilite" Tone Khan, John Monopoly
Production Company: Andre Mayon Inc.
Director Music & Brands: Chris Clark
Executive Producer: Tom Bellair, Jim Proctor
Music Production: Jocelyn Brown
Sound Mix: Chuck Bein at See Music
Associate Creative Director: Rene Delgado, Jono Paull
Account Supervisor: Sara Leakey
Agency Production: Vincent Geraghty
Art Director: Laura Wood, Brian Marcus
Chief Creative Officer: Mark Tutssel
Community Management: Denielle DelPopolo, Tyler Angelo, Caroline Conklin
Copywriter: Chip Kelly
Designer: Kyle Poff, Rob Schellenberg
Executive Producer: Juan Woodbury
Head of Design: Alisa Wolfson
Integrated Producer: Matthew Monahan
Photographer: Greg Mohrs
Print Producer: Laura Stern
Senior Account Executive: Myco Nguyen
Genres: Music performance, Music & Sound DesignLeo Burnett Chicago , 5 years ago