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Group745
Group745
Group745
Group745
Group745
Group745
Unforgotten
19/10/2015
Group745
Advertising Agency
New York, United States
29
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Credits
Agency / Creative
Production
Editorial
With 30,000 victims dying from gun violence in the U.S. every year, people have become apathetic. How do you overcome that apathy and compel people to get involved? We created Unforgotten – a powerful exhibit that featured lifelike “statues” of gun violence victims in their actual clothes. The emotional impact of Unforgotten turned apathy into action.
About FCB US

FCB (Foote, Cone & Belding) is a global, fully integrated marketing communications company with a heritage of creativity and success dating from 1873. Based on a deeply developed understanding of diversified local markets and global cultures, FCB focuses on significantly changing consumer behavior to the benefit of its clients, its people and society. With more than 8,000 people in 120 offices in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Learn more at www.FCB.com and follow us on Twitter and Instagram (@FCBglobal) and Facebook (FCB Global).