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Unforgotten

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With 30,000 victims dying from gun violence in the U.S. every year, people have become apathetic. How do you overcome that apathy and compel people to get involved? We created Unforgotten – a powerful exhibit that featured lifelike “statues” of gun violence victims in their actual clothes. The emotional impact of Unforgotten turned apathy into action.
Client

Advertiser: Illinois Council Against Handgun Violence

Digital Agency

Digital Agency: FCBX

Account Director: Marty Kane

Creative Agency

Creative Agency: FCB Chicago

Copywriter: Anthony Williams

Art Director: Jordan Sparrow

Executive Creative Director: John Bleeden

Chief Creative Officer: Todd Tilford

Group Creative Director: Chuck Rudnick, Derek Sherman

PR: Current Lifestyle Marketing and Public Relations

Experience Design Director: Katie Swindler

Account Supervisor: Ky Anderson

PR Director: Virginia Devlin, Alexis Valenti

Strategy: Hayet Rida

Group Managing Director: Karyn Kerner

Digital Production Company

Developer: John Skibicki

Production Company

Production Company: Lord + Thomas

Executive Producer: Katie Roach, Jared Stachowitz

Director: Ben Flaherty

Offline

Editor: Steve Immer

Genres: Documentary, People, Storytelling

Categories: Education, Corporate, Social and PSAs

FCB US, 5 years ago