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Marshalls - Surprising: "Kid Surprises"

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“Surprising Moments” illustrates the moments of anticipation that lead up to a surprise through quick-cuts in various scenarios, like a birthday present that’s about to be opened or an unannounced knock on the door from a loved one. “Kid Surprises” features a series of slow motion close-ups on children’s excited expressions as they watch an unknown event. The campaign communicates the larger brand message that life’s better with surprises, and your surprise is waiting at Marshalls. The integrated campaign features print, digital, social and broadcast work.
Production Company

Director: Omri Cohen

Editorial & Online: Optimus/Chicago, Deb Shimmel

Executive Producer: SueEllen Clair, Gina Zapata

Producer: Norman Reiss

Production Company: Anonymous Content

Post Production / VFX

Post Production Company: Optimus, Chicago

Talent Acquisition

Talent Acquisition: Linda Yuen


Audio Post Production: Optimus Chicago

Creative Agency

Account Executive: Joelle Ghanem

Business Manager: Lee Campos, Jovita Pancheco

Creatives: JB Becker, Jim Bernardin

Executive Creative Director: Charley Wickman

Executive Producer: Mary Cheney, Tony Wallace

Music Supervisor: Chris Clark

Head of Production: Vincent Geraghty

Categories: Retail and Restaurants , Retail Stores

Leo Burnett Chicago , 6 years ago